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Student Designer
University Product Description and Principal Function(s) TracerHUD is a speed monitoring system that is designed to curb thespeeding habits of young motorists. The initiative of the project was to deal with the concern of driver fatalities as a result of excessive speeding. Utilizing the latest advances in GPS and laser projection technology, the system will notify the user of their current speed in the form of a Heads Up Display (HUD) projected on the windscreen. If the driver of the vehicle exceeds a pre-determined speed limit, the device will record and notify a nominated party of the violation via SMS. Why does the product represent design excellence and why do you believe it deserves an Australian Design Award? As of late, young motorists in Australia have become a target in the media due to their high fatality rate as a result of speeding. This dangerous habit is adopted in the initial stages of unsupervised driving taken by a Provisional licence holder. As it stands there is no dedicated product which enables a third party to monitor the driving behavior of young motorists holding an unsupervised licence (NSW Provisional Licence). This results in dangerous activities being conducted with no means of corrective action being taken. For example, a parent of a young driver goes unbeknown to the fact that their child is speeding whilst driving. Thus, the speed tracking system was developed to enable parents to keep track of their young motorists, and take corrective action where required.Moreover, the consequences of speeding extend beyond the immediate family of the driver, as the repercussions of their death will affect their surrounding community and extend to media outlets across the nation. The project’s aim was to introduce a discrete surveillance aspect to unsupervised driving such that the young motorists would be made aware of their speeding infraction in real time, and be given ownership of their bad behavior. This was achieved through the introduction of a smart card licence that could store information. With the Heads Up Display (HUD) function designed to entice the driver and make the product an attractive addition to their vehicle. The use of HUD in automobiles is not a new concept; however, its existence as an aftermarket accessory has not been adequately addressed. Therefore, this product is new to the market with no direct competition to challenge it in for market share. Although the product is not meeting a lifestyle need, unique form styling has been applied to each device such that it suits their respective functions. The tracking unit had been designed to mimic a car manifold cover; this is such that the device is the central part of the system that drives the projection unit. And the projection unit’s form has been made to suggest balance and strength (as it is attached to the dashboard, its legs are able to conform to a multitude of shapes). In addition, the system is completely independent, only requiring power from the car battery via the cigarette lighter port, and the speed is detected via a GPS connection. This enables the system to be retrofitted into cars from older periods (such as models from the 60’s and 70’s if needed). |
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